What are your opinions about detoxification?
well does it work? What are your experiences? I have been told that it would assist in my loosing weight. Is that true?
Detox, short for detoxification, in general is the removal of toxic substances from the body. It is one of the major functions of the liver, lower gastrointestinal tract and kidneys, but can also be achieved artificially by techniques such as dialysis and (in a very limited number of cases) chelation therapy.
Diet detoxification
Certain diets have an underlying assumption that the body accumulates toxins that must be removed, especially after periods of over-eating or the consumption of non-nutritious and processed foods. As with alternative medicine, the 'toxins' removed are undefined and are ascribed to foods, the environment and the body's own wastes.
Evian and marketing
In 2004, Evian began to use the term 'detox' to market and sell their bottled water. Taglines included "Detox with Evian," "Evian. Detox," "Evian – Your natural detox," and "Drink at least 1.5L of Evian every day to help cleanse your system inside out." The marketing campaign has included a five-step process aimed at personal health. Although the first step advocates drinking any kind of water, the company claimed their particular water was particularly efficacious because it was filtered through a "mineral-rich Alpine region." There is no consensus among health experts that Evian is healthier than any other type of processed potable water.
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